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Lamborghini Huracán STO

The new Lamborghini Huracán STO has been unveiled

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A SUPERCAR WITH GT3 STYLE: 100 kg less, rear-wheel drive, 640 HP 5.2 V10 naturally aspirated engine to bring the track experience to the road

Yesterday afternoon Automobili Lamborghini finally unveiled the Lamborghini Huracán STO, Homologated Super Trofeo. The new model is a further evolution of the Huracán. The starting point of the technicians of the house of Toro was in fact the Performante version, every aspect of the car was further improved especially in terms of aerodynamics. The natural habitat of the STO is not just one, it is approved for both the track and the road.

The new model is openly inspired by the Lamborghini Squadra Corse, the company department dedicated to motorsport. To bring this unique creation to life, the superior aerodynamics and engineering solutions of the Huracán Super Trofeo EVO and Huracán GT3 EVO, three-time winner of the 24 Hours of Daytona and twice of the 12 Hours of Sebring, have been enhanced.

Lamborghini Huracán STO

Lamborghini Huracán STO: track character

Thanks to its naturally aspirated 640 hp (470 kW) V10 engine generating 565 Nm at 6500 rpm and a weight / power ratio of 2.09 kg / hp, the Huracán STO goes from 0 to 100 km / h in 3.0 seconds and from 0 to 200 km / h in 9.0 seconds, with a top speed of 310 km / h and a braking distance from 100 km / h to 0 in 30.0 meters.

These features combined with the motorsport design, high aerodynamics and ease of steering, make driving this super sports car a breathtaking experience.

AERODYNAMIC DESIGN

There are numerous characteristic aerodynamic elements that the new model takes from the Squadra Corse. For example, as regards the exterior: the front splitter, the louver in the fenders, the ventilation ducts on the hood and the NACA duct on the fender, the shark fin, the air scoop and an adjustable rear wing. All this is accompanied by a huge weight reduction thanks to the use of ultra-light carbon fiber panels and the development of “sandwitch” aerospace technology. Another distinctive element of the Lamborghini Huracán STO is the particular “cofango” that unites the bonnet and fender.

Lamborghini Huracán STO

SPORTY AND LUXURY INTERIORS

The interior of the Lamborghini Huracán STO also follows the sporty character of the exterior. Carbon fiber is the most common element, it is present in the door panels and seats. The light Alcantara upholstery, the four-point seat belts, combined with the new touchscreen and the advanced telemetry system make track performance comfortable but extremely exciting.

Stefano Cigana

Lamborghini Huracán STO
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Lamborghini Huracán STO
Lamborghini Huracán STO
Lamborghini Huracán STO
Lamborghini Huracán STO
Lamborghini: Stephan Winkelmann Ceo

Lamborghini: Stephan Winkelmann returns as Ceo

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The official return to the Casa del Toro of the German manager, former CEO from 2005 to 2016, is shortly missing to replace Stefano Domenicali.

The domino effect caused by the exiting of historic team principal Chase Carey from Formula 1 is now nearing its conclusion. Stefano Domenicali will leave Automobili Lamborghini to replace Carey in F1, while the current Bugatti President Stephan Winkelmann will become CEO of the Sant’Agata Bolognese company.

Stephan Winkelmann: creator of the Lamborghini Urus

It is not a new role for the German, from 2005 to 2016 he was at the helm of the Lamborghini brand leaving a great memory. He was the architect of the birth of Urus and during its management he signed an important agreement for the expansion of the Sant’Agata factory.

From 2016 to 2018 he served as President of Audi‘s sports division and later held the same position at Bugatti. It was here that he started the production of the fabulous super sports cars Divo and Centodieci, the Voiture Noire for Ferdinand Piech, the 1,825 hp hypercar Bolide, as well as the limited edition Chiron.

Lamborghini: Stephan Winkelmann Ceo. The return of the German executive is part of a wider picture, the Volkswagen group is in fact working on the Lamborghini spin-off (together with Ducati and Italdesign) while Bugatti could be sold to Rimac, the Croatian manufacturer of high performance electric cars.

Stephan Winkelmann’s official Lamborghini deal is expected to arrive by the end of this month, even if the Emilian brand in Gazzetta Motori has already given the return of the top manager.

He has defeated all rivals to fill the prestigious role in the company, including Jörg Astalosch, current head of ItalDesign but who could become Skoda’s new Cfo in March 2021.

The beginning of a new Lamborghini adventure is getting closer and closer.

 

Stefano Cigana

Lamborghini debuts on TikTok

Automobili Lamborghini debuts on TikTok to involve Generation Z

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@lamborghiniofficial on Tik Tok is just the last step in a winning communication strategy that continues to register numbers on the rise.

Automobili Lamborghini debuts on TikTok. It thus becomes the 1st car manufacturer in the luxury super sports car sector to enter the famous social platform of the moment with an official account.

The profile is: @lamborghiniofficial

With its entry on Tik Tok, the Casa del Toro aims to involve the very young audience by telling the brand in a fun way and creating a new kind of entertainment. A more “fun” vision and experience while always remaining consistent with the unmistakable values of innovation and elegance of the Sant’Agata brand.

Just to get an idea of the potential and impact on the brand’s experience, with the first video published Lamborghini reached 3 million views in 2 days with an exciting 27% engagement rate.

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Lamborghini debuts on TikTok: this is the last stage of a highly successful social strategy. This project has led the supersport company to constantly increase its followers on the various platforms where it is present.

A winning social strategy

The main social network for its target audience is Instagram, where in just one year the @lamborghini account has grown from 23 to 28 million followers. These numbers place the Casa del Toro in first place in the ranking of the most loved luxury supersport brands on Instagram.

There has also been a great increase on YouTube, from 1.1 million fans to 1.6 million today. On Facebook, 12.9 million fans follow Lamborghini, a number that confirms the company’s commitment to this type of communication.

Watch the latest Lamborghini Halloween video on TikTok >

 

Stefano Cigana