Bull Days will increasingly be the ideal business model to develop synergies in the world of luxury.

Bull Days was born in 2017 as the Lamborghini Club Italia event par excellence. Since then, a lot of “road” has been covered, in just three years it has become one of the most important events not only for Lamborghini owners all over the world, but also for various luxury brands. This year’s edition, from Monte Carlo to Cannes, locations famously loved by the world jet set, marked an important step in the growth of an elevation process that began already in 2019. [FIND OUT MORE ABOUT THE AXIS OF LUXURY GENERATED BY BULL DAYS MONTECARLO].

Bull Days has been, will continue to be and will forever be the perfect representation of everything I have held in my heart since childhood. Lamborghini first of all and the passion for my work. It is indisputable and now affirmed in the eyes of the world that Bull Days can no longer be identified only as an important moment for those who own a Lambo.

Of course, this will be an essential condition, but it is inevitable that there is a mutation of the soul of the event, increasingly attractive towards luxury brands of every sector and type. The business model on which it is based, therefore, is no longer just a theory, but an unequivocal proof that the vision was the right one.

The business model

The roadshow is only one element, albeit an important one, of a broader format which, by involving important economic players, is able to establish innovative synergies. Every single-company point of view is outdated, one of the keys to success of this model is precisely that of starting from a “mother” brand, Bull Days, to open a vast horizontal network increasingly oriented towards luxury [FIND OUT MORE ABOUT THE INTERVIEW IN GAZZETTINO]. Generating interactions between major brands through a formula capable of transmitting a strong sense of belonging.

It is precisely this feeling that is one of the winning ingredients of the event. Bull Days is not just an event but above all a group of people who share the same passions, ambitions and lifestyle. Owning a Lamborghini specimen is not the mere achievement of a status symbol, it is rather a deep desire generated by a specific way of being. The supercars of the Casa del Toro are not just luxury cars, they are the reflection of a self-made personality that knows what it wants from life. Being a Lamborghini owner has more to do with being than with having.

Luxury experience & International format

The luxury experience will be the characteristic aspect capable of elevating the Bull Days. Not an after sales event like those normally organized by parent companies, but a meeting aimed directly at the emotions and personality of those who drive a Lamborghini. Emotional involvement and the sharing of common passions are the ideal thread to create an unforgettable experience.

The constant interaction with an international audience will make the BULL DAYS LUXURY EXPERIENCE a format that can be replicated all over the world, becoming the perfect tool to build new economic, tourist and commercial assets.

A change of skin is therefore underway, for the project where to participate it is mandatory to own a Toro di Sant’Agata.

STAY TUNED following the official channels of Bull Days

Instagram: @bull_days_lamborghini

Facebook: @bulldayslamborghini

Linkedin: Bull Days Lamborghini Club

Website: https://bulldays.net/

Stefano Cigana