@lamborghiniofficial on Tik Tok is just the last step in a winning communication strategy that continues to register numbers on the rise.

Automobili Lamborghini debuts on TikTok. It thus becomes the 1st car manufacturer in the luxury super sports car sector to enter the famous social platform of the moment with an official account.

The profile is: @lamborghiniofficial

With its entry on Tik Tok, the Casa del Toro aims to involve the very young audience by telling the brand in a fun way and creating a new kind of entertainment. A more “fun” vision and experience while always remaining consistent with the unmistakable values of innovation and elegance of the Sant’Agata brand.

Just to get an idea of the potential and impact on the brand’s experience, with the first video published Lamborghini reached 3 million views in 2 days with an exciting 27% engagement rate.

Lamborghini debuts on TikTok: this is the last stage of a highly successful social strategy. This project has led the supersport company to constantly increase its followers on the various platforms where it is present.

A winning social strategy

The main social network for its target audience is Instagram, where in just one year the @lamborghini account has grown from 23 to 28 million followers. These numbers place the Casa del Toro in first place in the ranking of the most loved luxury supersport brands on Instagram.

There has also been a great increase on YouTube, from 1.1 million fans to 1.6 million today. On Facebook, 12.9 million fans follow Lamborghini, a number that confirms the company’s commitment to this type of communication.

Watch the latest Lamborghini Halloween video on TikTok >

Stefano Cigana